Google Buys Fitbit For $2.1 Billion

Google Buys Fitbit

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Google has announced to buy Fitbit, the fitness tracking wearables maker. In a blog post, Rick Osterloh, Senior Vice President, Devices & Services, Google, shared the news.

Google will add these wearable lineups to their already strong hardware range which consists of smartphones, laptops, speakers. It already bought smartwatch technology from Fossil back in January this year.

Google Buys Fitbit: Privacy

Fitbit has explained that there won’t be any use of Fitbit data for Google ads. Fitbit will be able to control it as the firm will be joining Google itself. That means it will be a separate division under Google.

How Much Will Be The Impact On Market

As the hardware quality of Fitbit is already excellent, Google’s software support would make it smarter. Even if Google has acquired the company, the products will still support iOS.

As the Fitbit has direct competition as Apple watch in the upper segment, Xiaomi is eating some of its market percentages in the lower segment. So, this deal will help both Google as well as Fitbit directly.

As Google buys Fitbit, what do you think about the impact on wearables’ market? Let us know in the comments.

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