As Instagram is one of the most popular social media sites, it’s also a source for finding potential customers. You cannot just post images and videos to attract customers. You need some strategies or tips from someone for marketing on Instagram.
Whether you have started a new business or you are an old player in entrepreneurship, you need to be unique to attract customers.
In this era of social media, you just can not ignore it.
And for Instagram, out of all the 1 billion active users (maybe more), ~31% are of age-group 18-24. A huge number!
To make most of them as your potential customers, you need to do the things we are sharing.
15 Useful Instagram Marketing Tips
Note: The list contains the tips from basic to the advanced level.
Switch To The Business Account
This is 2019. You may have already switched your account to the business one. If you have not then just do it, do it now.
You have to options. If you already have an Instagram account which you are using for business, switch it to the business account. Otherwise, sign up with your business e-mail. Pick your brand name as the username and profile name.
What will you gain?
- Contact Button (So the users can contact you in no time)
- Analytics of your posts. (Impressions and Reach)
- Ease To Create Instagram Ads
Optimize SEO Of Your Profile
Write short and simple bio for your account. It should reflect your business.
Instagram gives you a limit of 150 characters. So use them as possible to describe your business.
Here, you can see SpiderPosts’s bio. It is simple yet explanatory.
In your profile name, you can even add something like ‘motivation’ or whatever your page is about. So people can search that keyword and find your page. Example: ‘SpiderPosts|Motivation’
Post In Specific Manner
Post your images or videos using a specific pattern. It may be a zigzag pattern, or you can post using only one filter. Some popular Instagrammers post their content in specific shades of colors.
As you can see, we have used the strategy of posting in chess style. We had 37 followers in June 2019 before applying this technique, and now at the time of writing (August 2019), the number is 437.
Use Stories Regularly
If you are a brand, you may have used stories once a while. Rather use them consistently.
As you can see in this image, the story has been viewed more than the likes on the post. You should use the stories to gain the attention of more people.
Also, one thing that will help you instantly. Use GIFs or tease your products in stories (as well as posts). This will generate an interest in the audience’s mind and they will visit your website for products. This might slightly increase your sales as some of them will buy the product.
Like The Posts In Your Niche
This is one of the extremely useful Instagram marketing tips. If your Instagram account is about motivation, like similar posts and comments on those posts whenever you can. This will help you get some audience.
Post Photos That Shows Your Product
See this Instagram Post from Niel Patel.
Neil Patel is an excellent digital marketer. He owns a social media marketing agency.
As you can see, he promotes his agency in every other video. You have to do that but less frequently. Why? Read the next tip.
It’s nice that you promote your brand on Instagram through stories and posts. But the audience doesn’t want that in each post. They will buy your product only if you are providing any value to them.
There are millions of accounts in every niche. Not all are providing value and that is the reason few accounts are famous while most are unnoticed.
More than a million people follow Foundr just because they provide excellent value content. But this doesn’t mean people will follow as soon as you post. You have to build your brand. How? Read the next tip.
Collaborate With Other Influencers
Look at this account. This account now has more than 200 followers (before 7). They shared one of our posts and it may have helped them a little. How?
Well, they shared our post so we shared it in our stories. This is called a shout out. This helps brands build good relations with the other brands and helps them to build a new audience.
If you are using someone’s quote or if someone is using your product, tag them while posting their image. They will share this post on their page as well as if they are a celebrity, people will like your post and visit your profile.
If you view this post on Instagram, you will see we have tagged Lionel Messi.
Do not just tag people in your every post unless you share quotes. Make some strategy.
You will find tons of websites or apps sharing Instagram hashtags. You can grab some from them and use them with your posts.
Example: If you search for motivation hashtags on Google, you will get at least 2,48,00,000 results.
Those sites will further show you in percentages how much each hashtag is popular.
Here comes the golden thing. If you want to reach to the specific set of audience, use only related hashtags. So if your post is just an inspirational quote, do not use #gym.
Another thing is, post your hashtags in the comments. This will help you hide them from the user and your post will appear clean.
Use this format:
If you want to take full advantage of Instagram to market your business, use videos more often. Either post small videos in seconds or use IGTV.
Use any particular pattern while posting the videos. Just like we use the chess pattern.
IGTV is amazingly used by Gary Vee.
Build An Engaging Community
Extremely important and one of the useful Instagram marketing tips.
Reply to every comment under your post. Answer any question your audience is asking you.
Also, comment on the others’ posts in your niche. Reply with answers on others’ posts if you know those answers.
People will look at your profile and may even check out your products.
Make Your Own Hashtag
Umm…what? don’t think it’s ridiculous. Nike does that so you can too. Nike use #justdoit which is their tagline.
You can use your brand name or tagline to make your posts stand out from the crowd.
This is a must-do step. This might not be successful at an early stage but later on, people will search your products using that hashtag.
What does this even mean? Well, if you think you can just post image or video and get views and likes in no time, you are wrong my friend.
To get most out of your Instagram profile or even post, you need to be artistic and provide unique content to the user.
Be unique and gain followers (potential customers)
This might be the last of the Instagram marketing tips but is still extremely useful.
If you are advertising on Instagram, you need to keep in mind the end result you want.
Whether you want just likes/profile visits or to take the viewers on your website. Also, if you are using your existent post to advertize, select the most popular one.
Take Help From Digital Marketing Agency
If you own a business, regardless of its size, if you cannot manage the social media profile yourself, you might like someone to do it for you. Here comes the role of a digital marketing agency.
One such agency is Word of Mouth. They offer their services in these domains.
- Brand Development
- Domain and Website Hosting
- Graphic Design
- Logo Design
- Social Media
- Web Design
- Web Development
If you want to design a website yourself, these 7 Essential Web Design Tips from Word of Mouth Would help you.
Instagram Marketing Tips: Summary
Whatever your product is, you can find your target audience on Instagram or build one.
These 15 tips will help you no matter who you are. If you have more tips, share them below in the comments.
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